Cities can take a step in the path of development and a favorable and sustainable future when the planning and implementation of urban programs are based on a vision plan that matches the unique identity of the city and the wishes of all urban groups and citizens. Therefore, this research seeks to investigate the factors influencing the determination of urban development prospects in Bandar Anzali city. This research is practical based on the goal and descriptive-analytical based on the attitude. The size of the statistical sample was calculated using Cohen's method of 355 people. In this research, an attempt was made to measure the relationships and the influence of the components of urban identity, environmental survey (current state of the city), attitude towards the city, as well as the criteria of perceived participation and participation intention on the urban vision. The results of the research show that in compiling the urban vision of Bandar Anzali, attention has been paid to the urban identity, but the environmental survey has had a moderate impact on the urban vision compared to the urban identity. While the attitude towards the city and the perceived participation did not affect the vision of Bandar Anzali city, which shows the weakness of participatory planning, but still people are ready to participate. Because they consider participation essential. The results of the Importance-Performance Matrix also indicate the presence of the "environmental survey" component in the weakness range, which requires investment and improvement of the variables of this component.